Identify a Shortcoming of Giving the Responsibility of New Product

Multiple Choice

Identify a shortcoming of giving the responsibility of new product development to the product managers of a company.

A) They would not be familiar with the industry standards.
B) Product managers are often busy managing existing lines.
C) Product managers would not have an operational focus.
D) They will find it difficult to gain support from employees.
E) Product managers are less likely to use participative management.