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    Exam 20: Introducing New Marketing Offerings
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    When Prototypes Are Ready, the Must Be Put Through Rigorous
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When Prototypes Are Ready, the Must Be Put Through Rigorous

Question 122

Question 122

Multiple Choice

When prototypes are ready, the must be put through rigorous functional tests and


A) customer tests.
B) internal tests.
C) lab testing.
D) consumer behaviour.
E) marketing department testing.

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