Your Firm Has Chosen a Few Representative Cities, and the Sales

Multiple Choice

Your firm has chosen a few representative cities, and the sales force tries to sell the trade on carrying the product and giving it good shelf exposure. The company puts on a full advertising and promotion campaign. Total costs exceed $1 million dollars. Your firm has decided to conduct a

A) simulated test market.
B) sales-wave research.
C) commercialization test.
D) controlled test market.
E) test market.