Licensing Is a Simple Way to Become Involved in International

Multiple Choice

Licensing is a simple way to become involved in international marketing. In licensing, the licensor issues a license to a foreign company to use a process, trademark, patent, or trade secret for a(n)

A) exchange of information or propriety information.
B) limited period of time.
C) exchange for "their" process, trademark, patent, or secret.
D) exchange for access to the market place.
E) fee or royalty.