In the United States, Tim Hortons Has Only Seen Around

Multiple Choice

In the United States, Tim Hortons has only seen around a 3-percent annual growth as it faces strong competition from Dunkin' Donuts. The company may need to market itself differently in the United States. The process of changing the communications programs used in the home market for each new local market is called

A) straight extension.
B) communication adaptation.
C) product adaptation.
D) regionalized approach.
E) dual adaptation.