Multiple Choice
P&G is about to enter the international market with its latest stain remover product. If P&G decides to take this product global by using the same marketing program wherever the product is sold, what form of global marketing program has it chosen?
A) adapted marketing program
B) global marketing program
C) straight extension marketing program
D) standardized marketing program
E) localized marketing program
Correct Answer:
Verified
Correct Answer:
Verified
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