In an Increasingly Connected, Highly Competitive Global Marketplace, Government Officials

Multiple Choice

In an increasingly connected, highly competitive global marketplace, government officials, and marketers are concerned with how attitudes and beliefs about their country affect consumer and business decision-making. ________ is(are) the mental associations and beliefs triggered by a country.

A) Materials used in manufacturing
B) Corporate ownership of the firm
C) Competitive positions in the marketplace
D) Brand names and trademarks
E) Country-of-origin perceptions