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Unilever Has Several Leading Brands in Varying Categories

Question 37

Multiple Choice

Unilever has several leading brands in varying categories. It believes that each major brand should be run by a ________ consisting of key representatives from the major functions affecting the brand's performance.


A) market-management organization team
B) product teams
C) customer-management organization team
D) market-centred organization team
E) brand-asset management team

Correct Answer:

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