An Example of a Cause Related Marketing Program Defined as Marketing

Multiple Choice

An example of a cause related marketing program defined as marketing that links the firm's contributions to a designated cause to customers' engaging directly or indirectly in revenue-producing transactions, would be

A) Tesco's "Tesco for Schools and Clubs" program which dovetails well with its overall corporate brand positioning of "Every Little Bit Helps."
B) use of the corporate offices to help under-privileged children learn about business operations.
C) an individual's cash donation to the Canadian Red Cross.
D) asking employees to donate time to their favourite charity.
E) conducting a blood drive on the corporate campus.