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    Marketing Management Study Set 2
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    Exam 22: Managing a Holistic Marketing Organization
  5. Question
    Product and Brand Management Is Sometimes Characterized as a ________
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Product and Brand Management Is Sometimes Characterized as a ________

Question 16

Question 16

Multiple Choice

Product and brand management is sometimes characterized as a ________ system.


A) flattening organization
B) wheel
C) regional system
D) layered organization
E) hub-and-spoke

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