A Successful Cause Marketing Program Can Produce a Number of Benefits

Multiple Choice

A successful cause marketing program can produce a number of benefits: improving social welfare; creating differentiated brand positioning; building strong consumer bonds; enhancing the company's public image with government officials and other decision makers; creating a reservoir of goodwill; boosting internal morale and galvanizing employees; and

A) driving sales.
B) increasing the rate of return on net worth.
C) increased stock pricing.
D) increased brand recognition.
E) increased profit margins.