Jamison Co

Multiple Choice

Jamison Co.'s salesforce has always had trouble gaining market share despite having superior products at competitive prices. Which of the following "best practices" should the company consider employing?

A) Recruiting and hiring the best sales talent.
B) Moving from a salary to a commission compensation structure.
C) Separating the selling function from the marketing function.
D) Retraining the salesforce to focus on profitability and market share growth through price-cutting.
E) Developing a more efficient production system to lower costs.