Anthony Is a Sales Manager and Trying to Determine the Best

Multiple Choice

Anthony is a sales manager and trying to determine the best type of relationship to seek with the different account groups his company serves. Anthony should keep in mind that:

A) Most customers prefer a lower level transaction-based relationship.
B) Most customers prefer a higher level collaborative relationship.
C) Selling costs are increased when serving accounts with higher-level relationships.
D) The relationship desired by the customer takes priority over the cost of serving that customer.
E) Anthony needs to keep each of the above in mind.