What Differentiates Social Marketing to Promote Health from Commercial Marketing

Multiple Choice

What differentiates social marketing to promote health from commercial marketing techniques?

A) Social marketing costs much less to run a campaign successfully.
B) Social marketing benefits members of the target audience rather than the organization that initiated it.
C) Social marketing is less focused and not consumer-centric by design
D) Social marketing only uses the principles of product, price, place, and promotion.