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    Consumer Behavior and Insights
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    Exam 13: Whats Trending in Consume Behavior
  5. Question
    _______ Was Used to Identify the Importance of the Five
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_______ Was Used to Identify the Importance of the Five

Question 3

Question 3

Multiple Choice

_______ was used to identify the importance of the five key traits of: sincerity, excitement, competence, sophistication, and ruggedness.


A) Quick response coding
B) The brand personality scale
C) Automated text analysis
D) Search engine optimization

Correct Answer:

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