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    Consumer Behavior and Insights
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    Exam 8: Decision-Making and Involvement
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    A Consumer Wants to Buy a New Car
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A Consumer Wants to Buy a New Car

Question 57

Question 57

Multiple Choice

A consumer wants to buy a new car. They go for a test drive and then ask their friends what they think of the car. This an example of an _______ search for information.


A) impulsive
B) exciting
C) internal
D) external

Correct Answer:

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