Multiple Choice
A consumer wants to buy a new car. They go for a test drive and then ask their friends what they think of the car. This an example of an _______ search for information.
A) impulsive
B) exciting
C) internal
D) external
Correct Answer:

Verified
Correct Answer:
Verified
Q49: What is the difference between evaluative criteria
Q50: The _ impulse occurs when the purchase
Q51: According to the consumer decision journeys model,
Q52: Describe two types of impulse purchasing and
Q53: The consumer decision-making process is initiated by
Q54: How do consumers receive incidental information? Why
Q55: In consumer research, the decision-making process starts
Q56: _ information needs are fulfilled when consumers
Q58: What are heuristics and when are they
Q59: _ involvement depends on some particular event