Multiple Choice
_______ information needs are fulfilled when consumers experience pleasure and fulfilment when they acquire new information.
A) Functional
B) Hedonic
C) Aesthetic
D) Symbolic
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q49: What is the difference between evaluative criteria
Q50: The _ impulse occurs when the purchase
Q51: According to the consumer decision journeys model,
Q52: Describe two types of impulse purchasing and
Q53: The consumer decision-making process is initiated by
Q54: How do consumers receive incidental information? Why
Q55: In consumer research, the decision-making process starts
Q57: A consumer wants to buy a new
Q58: What are heuristics and when are they
Q59: _ involvement depends on some particular event