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  3. Study Set
    Consumer Behavior and Insights
  4. Exam
    Exam 8: Decision-Making and Involvement
  5. Question
    _______ Information Needs Are Fulfilled When Consumers Experience Pleasure and Fulfilment
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_______ Information Needs Are Fulfilled When Consumers Experience Pleasure and Fulfilment

Question 56

Question 56

Multiple Choice

_______ information needs are fulfilled when consumers experience pleasure and fulfilment when they acquire new information.


A) Functional
B) Hedonic
C) Aesthetic
D) Symbolic

Correct Answer:

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