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  3. Study Set
    Consumer Behavior and Insights
  4. Exam
    Exam 7: Attitudes and Behaviors
  5. Question
    The _______ Function Proposes That Attitudes Perform the Function of Protecting
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The _______ Function Proposes That Attitudes Perform the Function of Protecting

Question 13

Question 13

Multiple Choice

The _______ function proposes that attitudes perform the function of protecting or enhancing a consumer's self-image.


A) knowledge
B) value-expressive
C) utilitarian
D) ego-defensive

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