Essay
Explain the functional theory of attitudes. Identify and define the four important functions for consumers. Give an example of how marketers can use these insights to communicate with consumers.
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Q11: To reduce feelings of dissonance, consumers will
Q12: _ is a state of being in
Q13: The _ function proposes that attitudes perform
Q14: What are subjective norms?<br>A) A consumer's emotional
Q15: Which hierarchy assumes that the consumer is
Q17: The _ function is driven by the
Q18: Which multiattribute model focuses on attitudes toward
Q19: When customers use the _ decision rule,
Q20: Give an example of how a marketing
Q21: A consumer's perceptions about whether or not