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  2. Topic
    Business
  3. Study Set
    Consumer Behavior and Insights
  4. Exam
    Exam 7: Attitudes and Behaviors
  5. Question
    If a Company Uses an Ad That Provides Detailed Information
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If a Company Uses an Ad That Provides Detailed Information

Question 3

Question 3

Multiple Choice

If a company uses an ad that provides detailed information about a new product, the ad encourages


A) peripheral route processing.
B) perceived behavioral control.
C) central route processing.
D) conjunctive decisions.

Correct Answer:

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