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An Anti-Aging Moisturizer Protects and Enhances a Consumer's Self-Image by Helping

Question 1

Multiple Choice

An anti-aging moisturizer protects and enhances a consumer's self-image by helping to reduce the signs of aging. What function does this product perform for the consumer?


A) A utilitarian function
B) A value-expressive function
C) An ego-defensive function
D) A knowledge function

Correct Answer:

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