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    Consumer Behavior and Insights
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    Exam 2: Contemporary Perspectives on Consumption
  5. Question
    Smiling at a Puppy or Jumping at a Loud Sound
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Smiling at a Puppy or Jumping at a Loud Sound

Question 35

Question 35

Multiple Choice

Smiling at a puppy or jumping at a loud sound are examples of consumers operating in _______ mode.


A) reflective
B) automatic
C) emotional
D) independent

Correct Answer:

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