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    Consumer Behavior and Insights
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    Exam 2: Contemporary Perspectives on Consumption
  5. Question
    If a Consumer Decides Not to Purchase a Product Because
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If a Consumer Decides Not to Purchase a Product Because

Question 33

Question 33

Multiple Choice

If a consumer decides not to purchase a product because it is too expensive this means that the _______ value is too high for them.


A) exchange
B) absolute
C) symbolic
D) contained

Correct Answer:

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