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    Consumer Behavior and Insights
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    Exam 2: Contemporary Perspectives on Consumption
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    The Concept of Loss Aversion Predicts That Achieving a Gain
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The Concept of Loss Aversion Predicts That Achieving a Gain

Question 49

Question 49

Multiple Choice

The concept of loss aversion predicts that achieving a gain is


A) not as motivating as avoiding a loss.
B) an effective way to offset perceived loss.
C) more motivating than avoiding a loss.
D) an ineffective way to offset perceived loss.

Correct Answer:

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