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  3. Study Set
    Consumer Behavior and Insights
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    Exam 2: Contemporary Perspectives on Consumption
  5. Question
    Experiential Marketing Perspective That Views Consumers as
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Experiential Marketing Perspective That Views Consumers as

Question 50

Question 50

Multiple Choice

Experiential marketing perspective that views consumers as


A) rational decision-makers.
B) risk averse.
C) Both a and b
D) None of the above

Correct Answer:

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