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    Consumer Behavior and Insights
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    Exam 2: Contemporary Perspectives on Consumption
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    What Type of Consumers Are Motivated to Purchase a Product
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What Type of Consumers Are Motivated to Purchase a Product

Question 28

Question 28

Multiple Choice

What type of consumers are motivated to purchase a product because almost everyone else has one and prices are dropping?


A) Laggards
B) Early majority
C) Late majority
D) Early adopters

Correct Answer:

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