Why Might Qualitative Research Allow for More Depth in Understanding

Multiple Choice

Why might qualitative research allow for more depth in understanding a phenomenon?

A) Qualitative research is quick, and it is easy to find participants.
B) Qualitative research draws out participants' experiences from their perspectives, rather than preguided hypotheses.
C) Qualitative research is usually cheaper to conduct than survey methods.
D) Qualitative research has low non-response rates allowing for more successful analyses.
E) Qualitative methods avoid the risk of social desirability biases.