Multiple Choice
Multichannel distribution means:
A) using more than one direct mail campaign to reach customers
B) using more than one television or cable station to reach customers
C) using a variety of media to reach customers
D) none of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q22: Direct marketing objectives do not include _.<br>A)selling
Q23: Marketers are able to target relevant communications
Q24: Microtargeting has proved to be a valuable
Q25: The goal of direct marketers is to
Q26: The Internet has not yet proved to
Q27: Direct marketing is measurable, with results always
Q28: The "historical foundations" of direct marketing are
Q30: An uncontrollable variable in sports marketing is
Q31: Organizations that can benefit from the use
Q32: Inherent to the effectiveness of the direct