Multiple Choice
Organizations that can benefit from the use of a database and direct marketing include which of the following?
A) product and service enterprises
B) nonprofit organizations
C) political action groups
D) all of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q22: Direct marketing objectives do not include _.<br>A)selling
Q23: Marketers are able to target relevant communications
Q24: Microtargeting has proved to be a valuable
Q25: The goal of direct marketers is to
Q26: The Internet has not yet proved to
Q27: Direct marketing is measurable, with results always
Q28: The "historical foundations" of direct marketing are
Q29: Multichannel distribution means:<br>A)using more than one direct
Q30: An uncontrollable variable in sports marketing is
Q32: Inherent to the effectiveness of the direct