Multiple Choice
An experiment or test is used by direct marketers to measure the effect of change. Which of the following questions would a direct marketer use in designing an experiment?
A) how many current customers are likely to buy a new product in development?
B) what do current customers think about the company's current product offerings?
C) what happens to customer demand when a company raises or lowers a price level?
D) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
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