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    Exam 4: Marketing Analytics: Testing and Measurement
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    The Process by Which an Order Response Is Tracked Back
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The Process by Which an Order Response Is Tracked Back

Question 30

Question 30

Multiple Choice

The process by which an order response is tracked back to the original source from which it was generated is known as:


A) identifier key
B) coding
C) matchback
D) split test

Correct Answer:

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