Multiple Choice
Which of the following phrases does not typify compelling copy?
A) "Are you tired of the backbreaking work caring for your lawn?"
B) "At last…a simple, effective way to rid your house of bugs."
C) "Do you need more room in your house…or a new roof?"
D) "Vote for Joe Smith for Mayor."
Correct Answer:
Verified
Correct Answer:
Verified
Q17: According to the text, the first step
Q18: Time is not considered to be a
Q19: Which of the following is a potential
Q20: The key objective of creative copy for
Q21: Jay Conrad Levinson describes a meme as:<br>A)short
Q23: Effective radio advertisements contain easy to remember
Q24: Online videos are relatively easy to produce
Q25: In direct marketing, good copy conveys _.<br>A)advantages<br>B)customer
Q26: Which of the following statements is false
Q27: The use of ink through color, gloss,