Multiple Choice
The key objective of creative copy for direct marketers is to generate _________.
A) brand awareness
B) trial purchase
C) return on investment
D) positive image
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q15: A formula used a great deal by
Q16: Which of the following is not a
Q17: According to the text, the first step
Q18: Time is not considered to be a
Q19: Which of the following is a potential
Q21: Jay Conrad Levinson describes a meme as:<br>A)short
Q22: Which of the following phrases does not
Q23: Effective radio advertisements contain easy to remember
Q24: Online videos are relatively easy to produce
Q25: In direct marketing, good copy conveys _.<br>A)advantages<br>B)customer