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  3. Study Set
    Discovering Public Relations An Introduction to Creative and Strategic Practices
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    Exam 12: Measurement and Evaluation
  5. Question
    Compare Monitoring to Listening as an Evaluation Tool, and Discuss
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Compare Monitoring to Listening as an Evaluation Tool, and Discuss

Question 34

Question 34

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Compare monitoring to listening as an evaluation tool, and discuss their relevance to PR measurement.

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