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    Business
  3. Study Set
    Discovering Public Relations An Introduction to Creative and Strategic Practices
  4. Exam
    Exam 12: Measurement and Evaluation
  5. Question
    Effective Evaluation of PR Boils Down to Counting Press Clippings
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Effective Evaluation of PR Boils Down to Counting Press Clippings

Question 30

Question 30

True/False

Effective evaluation of PR boils down to counting press clippings and media impressions.

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