Imagine You Are Putting Together a Public Relations Campaign for a New

Multiple Choice

Imagine you are putting together a public relations campaign for a new phone app aimed at millennial consumers. You want open communication and audience feedback. At the same time, the campaign must be persuasive. In this case, you would apply the ______ model.

A) press agentry and publicity
B) two-way symmetrical
C) public information
D) two-way asymmetrical