You Work as a Staff Member for the Public Relations

Multiple Choice

You work as a staff member for the public relations department in a major hospital. Administrators task you with developing a campaign to educate employees on the dangers of the Coronavirus and ways to avoid it. You opt for an approach that gets the word out through social media, employee newsletters, and health fairs. You are employing the ______ model.

A) strategic communications
B) public information
C) press agentry and publicity
D) "winner takes all"