You Are a Junior-Level PR Staffer for Newell Brands, Maker

Multiple Choice

You are a junior-level PR staffer for Newell Brands, maker of the Crock-Pot. You learn that on a recent episode of the NBC series, "This is Us," lead character Jack Pearson is killed by a house fire sparked by a defective Crock-Pot. Show fans are outraged, and potential customers and journalists have asked the company to respond. What public relations function are you performing as you attempt to tackle this incident?

A) anger management
B) product placement
C) crisis communication
D) storytelling