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The Apple Watch Was Released in the Market in 2015

Question 297

Multiple Choice

The Apple Watch was released in the market in 2015 as an edition model. This is an example of a


A) lock-in strategy to retain existing customers.
B) teaser strategy to gain new customers.
C) market segmentation strategy to target different groups of customers.
D) bundling strategy in which there are a group of variations of the product.

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