Question 1

Psychographics allow media professionals to examine an audience based on religion.

Accepted Answer

A) True 
 B)False  False

Question 2

How can you propose options for your audience?

Accepted Answer

In advertisements, the action is clearly implied: If you like what we are saying, go buy our products. In terms of news, if you write stories about tax increases or changes to public policy, do so far enough in advance to give people a chance to attend meetings where officials will debate these issues. You can also include contact information so the members of your audience can reach out to the decision makers. If you promote events, you must include time, date, and place information so people know where to go and when to get there. You also could include other helpful information such as whether tickets are necessary. If you write "how-to" pieces, you should address every important issue at each step in a process so that people can make sure they are doing it right. In some cases, images can be extremely helpful, but your writing alone should be able to do the job properly.

Question 3

Microtargeting posts called "demolisticles" target people based on specific interests.

Accepted Answer

A) True 
 B)False  True

Question 4

Platform refers to ______.

Accepted Answer

A)   the height of a computer monitor
B)   politics
C)   the way text appears on a cell phone
D)   paper, television, desktop, and mobile

Question 5

Media outlets today have many different purposes.

Accepted Answer

A) True 
 B)False

Question 6

Advertising copy often has a clear action statement.

Accepted Answer

A) True 
 B)False

Question 7

What are three key needs of audience members?

Accepted Answer

The answer of What are three key needs of audience...

Question 8

To remember the interest elements, you can use the mnemonic ______.

Accepted Answer

A)   NICHE
B)   VEESP
C)   NARAL
D)   FOCII

Question 9

______ helps you explain how the information you put forth will directly affect the readers.

Accepted Answer

A)   Immediacy
B)   Oddity
C)   Conflict
D)   Impact

Question 10

Anytime two or more individuals or groups seek a mutually exclusive goal, ______ will arise.

Accepted Answer

A)   compassion
B)   confusion
C)   conflict
D)   comprehension

Question 11

Microtargeting has not become a huge factor in political campaigns over the past decade.

Accepted Answer

A) True 
 B)False

Question 12

Immediacy means ______.

Accepted Answer

A)   news is reported as soon as it occurs
B)   people want to know what is happening around them at any given point in time, and they want to know before anyone else does
C)   stories are published and distributed as quickly as possible
D)   people forget what they have read quickly

Question 13

How much your readers paid should factor into how you write and how you transmit your content.

Accepted Answer

A) True 
 B)False

Question 14

Area placement doesn't mean much to advertisers and event organizers.

Accepted Answer

A) True 
 B)False

Question 15

The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.

Accepted Answer

A) True 
 B)False

Question 16

Don't write for yourself. Write for ______.

Accepted Answer

A)   your editor/producer
B)   your readers
C)   your publisher
D)   society at large

Question 17

A president is an example of a person who is ______.

Accepted Answer

A)   famous for an extended period of time
B)   famous for a short period of time
C)   not famous
D)   famous only if they are popular

Question 18

Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.

Accepted Answer

A) True 
 B)False

Question 19

In years past, reporters viewed audience segmentation as ______.

Accepted Answer

A)   unnecessary
B)   valuable
C)   indispensable
D)   redundant

Question 20

One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.

Accepted Answer

A) True 
 B)False

Exam 1: Know Your Audience

Psychographics allow media professionals to examine an audience based on religion.

How can you propose options for your audience?

Microtargeting posts called "demolisticles" target people based on specific interests.

Platform refers to ______.

Media outlets today have many different purposes.

Advertising copy often has a clear action statement.

What are three key needs of audience members?

To remember the interest elements, you can use the mnemonic ______.

______ helps you explain how the information you put forth will directly affect the readers.

Anytime two or more individuals or groups seek a mutually exclusive goal, ______ will arise.

Microtargeting has not become a huge factor in political campaigns over the past decade.

Immediacy means ______.

How much your readers paid should factor into how you write and how you transmit your content.

Area placement doesn't mean much to advertisers and event organizers.

The goal for today's media professionals, regardless of the specialty they practice, is to include as many facts as they can in their stories.

Don't write for yourself. Write for ______.

A president is an example of a person who is ______.

Selective exposure means audience members will gravitate to topics they know, writers they like, and information providers they trust.

In years past, reporters viewed audience segmentation as ______.

One way to better approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called unification of the audience.