Multiple Choice
_________________ refers to any paid consumer or trade communication program of limited duration that adds tangible value to a product or brand, involving international players.
A) Periodic global advertising
B) International sales promotion
C) International personal selling
D) International marketing communications
E) International sponsorship
Correct Answer:
Verified
Correct Answer:
Verified
Q2: As the name suggests, _ reflects each
Q3: The IMC or _ approach recognizes that
Q4: _ should not be designed or executed
Q5: Apart from legal issues, one of the
Q6: The role of culture in advertising has
Q7: Which of the following is NOT one
Q9: _ is the most efficient way of
Q10: There are five promotional elements included in
Q11: _ offers savings, consistency, control, stronger brand
Q12: Which of the following is NOT one