______________________ Offers Savings, Consistency, Control, Stronger Brand Recognition, and the Ability

Multiple Choice

______________________ offers savings, consistency, control, stronger brand recognition, and the ability to leverage products and know-how across multiple markets.

A) Product and promotion coordination
B) Use of a single advertising agency that has offices around the world
C) Standardized marketing and advertising on a global scale
D) Single-language promotion
E) Centralized communications decision making