The Standardization Strategy Uses ____ Marketing Activities Across National Boundaries

Multiple Choice

The standardization strategy uses ____ marketing activities across national boundaries whereas the adaptation strategy uses a(n) _______allowing adapting for the specific characteristics of a foreign market.

A) tailored; standardized strategy
B) similar; differentiated strategy
C) dissimilar; undifferentiated strategy
D) routinized; comprehensive strategy
E) formalized; rationalized strategy