Multiple Choice
The main advantage of ________________________ is the possibility to standardize other marketing activities, particularly communications, that are feasible because of the band's uniqueness.
A) a product continuity approach
B) a product adaptation approach
C) strategic planning
D) a global branding approach
E) new product development
Correct Answer:
Verified
Correct Answer:
Verified
Q2: _ represents the extension of the perception
Q3: With regard to global image, a(n) _
Q4: In international marketing, design differences are often
Q5: Adaptation is favorable when _.<br>A) competition is
Q6: The standardization of marketing activities favors _
Q7: Which is NOT a stage of the
Q8: Product attributes which have to analyzed include
Q10: Product use strategy in a foreign market
Q11: The standardization strategy uses _ marketing activities
Q12: How can international marketers use packaging to