It Is Generally Recognised That One of the Best Ways

Multiple Choice

It is generally recognised that one of the best ways to get an advertising message across is through word of mouth, i.e. getting people to pass on the message to friends and family. Why is this such a successful way to get messages heard?

A) It's free as there is no need to do any advertising
B) The message reaches lots of people fast and is more likely to be believed
C) The message isn't wasted on people who wouldn't buy your products anyway
D) The message keeps being passed on forever and so more people hear it
E) The message can be more complicated as you have experts to explain it