Question 1

In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

Accepted Answer

A)  media elites 
B)  change agents 
C)  first-order adopters 
D)  primers

Question 2

Agenda-setting theory states that media tell us what to think.

Accepted Answer

A) True 
 B)False

Question 3

Research on spiral of silence is sufficiently robust that there is little criticism of this important theory.

Accepted Answer

A) True 
 B)False

Question 4

When online news sites and legacy media shape one another's news coverage, ______ is said to occur.

Accepted Answer

A)  reciprocal agenda-building 
B)  intermedia agenda-building 
C)  intermedia agenda-setting 
D)  agenda-chasing

Question 5

_________ combines many ideas about media effects into a global perspective on how campaign communication can change our actions and achieve pro-social objectives.

Accepted Answer

A)  Gratifications theory 
B)  Moderate effects theory 
C)  Social marketing theory 
D)  Targeting

Question 6

Elisabeth Noelle-Neumann argued that people employ their ______, something of a 6th sense allowing them to assess the distribution of opinions for and against their ideas.

Accepted Answer

A)  gut reaction 
B)  knowledge of Facebook "likes" 
C)  quasi-statistical organ 
D)  reading of the cultural data

Question 7

Knowledge gaps are typically found between people of different educational levels.

Accepted Answer

A) True 
 B)False

Question 8

A popular rock star becomes involved in a scandal that raises questions concerning his close association with white supremacists. People become hesitant to defend him publicly and he loses a valuable advertising contract. This example best illustrates _________.

Accepted Answer

A)  social cognitive theory 
B)  media dependency theory 
C)  spiral of silence theory 
D)  primacy effects theory

Question 9

Which phrase best summarizes agenda setting theory?

Accepted Answer

A)  When media provide prominent coverage of events, we "tune out" 
B)  When media provide prominent coverage of events, we "tune in" 
C)  Media don't tell us what to think, they tell us what to think about 
D)  Media don't tell us what to think about, they tell us what to think

Question 10

Research has demonstrated that the position of a report in a news broadcast influences its agenda-setting power.

Accepted Answer

A) True 
 B)False

Exam 11: Effect of Media on Knowledge, Information, and Perception of Social Issues

In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

Agenda-setting theory states that media tell us what to think.

Research on spiral of silence is sufficiently robust that there is little criticism of this important theory.

When online news sites and legacy media shape one another's news coverage, ______ is said to occur.

_________ combines many ideas about media effects into a global perspective on how campaign communication can change our actions and achieve pro-social objectives.

Elisabeth Noelle-Neumann argued that people employ their ______, something of a 6^th sense allowing them to assess the distribution of opinions for and against their ideas.

Knowledge gaps are typically found between people of different educational levels.

A popular rock star becomes involved in a scandal that raises questions concerning his close association with white supremacists. People become hesitant to defend him publicly and he loses a valuable advertising contract. This example best illustrates _________.

Which phrase best summarizes agenda setting theory?

Research has demonstrated that the position of a report in a news broadcast influences its agenda-setting power.