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    When Apple Computers Cut the Price of Its Popular IPhone
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When Apple Computers Cut the Price of Its Popular IPhone

Question 12

Question 12

Multiple Choice

When Apple Computers cut the price of its popular iPhone to spur sales soon after the device's introduction, those who had already bought the phone, or the ___________, were angry.


A) early adopters
B) change agents
C) agenda-builders
D) primers

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