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    Mass Communication Theory Foundations Ferment and Future
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    Exam 11: Effect of Media on Knowledge, Information, and Perception of Social Issues
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    Information/innovation Diffusion Theory Assigns a Primary and Significant Role to Mass
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Information/innovation Diffusion Theory Assigns a Primary and Significant Role to Mass

Question 9

Question 9

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Information/innovation diffusion theory assigns a primary and significant role to mass media in spreading information and innovations.

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