Multiple Choice
An example of a segmented market would be:
A) Honda separating its potential customers into economy car buyers and luxury car buyers.
B) a garden nursery seeing residents of urban areas and rural areas as one market needing trees.
C) high-income and low-income consumers being treated the same at Marks and Spencer (M&S) .
D) Phillips marketing its product to all residents of the European Union with one marketing mix based on the concept 'Sense and Sensibility'.
Correct Answer:

Verified
Correct Answer:
Verified
Q13: Marketing communications can be used in one
Q14: Using the family lifecycle concept, which of
Q15: _ can be used to position brands
Q16: Mainstream brands tend to spring to mind
Q17: Organizational characteristics, such as organizational size and
Q19: To segment consumer markets, markets can be
Q20: Perceptual mapping data reveal strengths and weaknesses
Q21: For market segmentation to be effective, the
Q22: Standard Industrial Classification (SIC) codes are used
Q23: The benefits sought approach is based on