Marketing Communications Can Be Used in One of Two Main

Multiple Choice

Marketing communications can be used in one of two main ways to position brands, namely to position a brand either functionally or expressively (symbolically) . Examples of expressive positioning strategies include:

A) positioning based on the product or brands price.
B) positioning based on the product or brands features.
C) positioning based on the use of products.
D) positioning based on the product or brand heritage.